My First Trip to an Anthropologie Clothing Store
Urban Outfitters seems to be a fashionable name in retailing, but it wasn’t until last month that I discovered Anthropologie. If you haven’t heard, seen, or been in an Anthropologie retail location, you are missing an experience, no kidding.
After visiting the store, I found some statistics that shocked me. Here’s one that really left an impression: the average Anthropologie shopper spends 80 minutes in the store per visit. Eighty — that’s one and a third hours on each visit. Can you guess how much time the average shopper spends with other retailers? Fifteen minutes. That’s an amazing number that should describe a bit about the feel of the stores.
Anthropologie was formed to profit from patrons of the Urban Outfitters chain who outgrew UA’s fashions. As such, the target consumer for Anthropologie clothing is a 30 to 40′ish professional woman with high discretionary income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you’ll probably get . . . one opinion! Almost unanimously, people love the store, but don’t like the prices. Granted, they are steep, but there’s a reason. Anthropologie is extremely selective and exclusive with their fashion lines, and just about all of the clothing you find in a store is a limited edition run. Heck, they even have some one-of-a-kind pieces!
These items tend to fly off of the shelves, leaving mismatched items here and there, but that leads to an opportunity for buyers: namely, sales racks. There are a bunch of sale items if you’re not against hunting, which I’m sure is partly responsible the average length of stay.
What I like most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, laces, and delicate details, but look classy and sexy at the same time. The feeling that I get is that it’s a clothing line for successful women who don’t feel that they have to reveal half of their bodies to look sexy. Score, I’d say.
For anyone really looking for a deal, you can find discount Anthropologie clothing online – not through the official store, but through other retailers. I can’t imagine that this stuff is wholesale, and with the high turnover in clothing, I don’t think it’s made up of last season’s items either, but the price is appealing!
Bottom line: if you haven’t yet shopped in an Anthropologie store, find out if there’s one in the vicinity. It really is a great shopping experience. But beware of the prices!
Tags: anthropologie, clothes, clothing, discount anthropologie, Fashion, home decor, style